In 2005, after Harrah's Entertainment bought Caesars Entertainment, Inc., Harrah's announced that the 'Connection Card' program (Caesars' loyalty program) would be merged into the Total Rewards program transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with the Flamingo Las Vegas and was completed in May 2006. The program began as Total Gold on September 4, 1997, then renamed as Total Rewards on Ap and again as Caesars Rewards on February 1, 2019.
